Picking Spotify as a key partner made sense as it’s a clear frontrunner in the streaming space. Instead of trying to operate its own music business, it now points users to Spotify, offering deep integrations, as well as subscription deals and discounts along the way. The original partnership was meant to give Samsung a better means of competing with Apple after the failure of its own music streaming service, Milk Music, in 2016.
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The deal will again include pre-installations of Spotify’s app on Samsung Galaxy phones and Smart TVs, the streamer also noted. This year, Samsung and Spotify are working together on a number of cross-platform integrations involving Samsung phones, earbuds, watches, TVs and more. Spotify is again expanding its 2018 partnership with Samsung in 2022, the company announced.
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